Claude Skills für Brand Design: Konsistente Markenführung mit KI

Every time I started a brand project, I’d re-explain the same colors, fonts and voice to AI. So, I turned that into a Claude skill and now everything Claude designs for that brand starts on-brand. Skills are reusable instructions that Claude or pretty much any other AI coding agent loads only when a task needs them. So, your standards carry into every project without writing a long prompt. I’ll build that brand skill from scratch, then show you five design skills you can install right now that build on it and what each one is best at for brand and marketing work. First, the skill everything else builds on. This one is best for capturing a brand that already exists. In Claude's settings, under Skills, I search for brand guidelines. This is Anthropic's own skill for the demo. I'm using a fictional company called Tillwell. It makes a point of sale software for independent shops with a pocket card reader. I start a new chat, attach the logo and a product photo, and paste in my brand notes—colors, type, logo rules and voice. Then I ask Claude to use brand guidelines as a template and build a brand skill. It writes a skill.md file that splits the details into reference files for colors, typography, the logo, voice and photography. Here's the skill.md. Now, the test. In a new chat, I ask for an Instagram post for Tillwell announcing our new pocket card reader with no brand notes in the prompt. Claude loads the skill on its own and I get the right colors, the right headline font and copy that sounds like the brand. To show the difference, here's a comparison. Same photo, same prompt. Here's the version with no brand skill: a clean post with our name on it but not our logo or our fonts. And here it is with the brand skill on. The next skill is Brand Identity and it's best for creating a new identity system from one brief with the logo, type and palette built together. Think of it as the new brand counterpart to the skill I just built. You can install any skill by uploading it right here in settings. I'm giving it a short brief for a side brand called Tillwell Pop-up, for people who sell at farmers markets and pop-up shops. I ask for three different looks side by side. I also ask it to check each one for contrast, color blindness and whether the logo still works at small sizes. Then I ask for a guidelines kit for the best one. This takes a while so I'll skip ahead. Here are the three looks. Each one has its own logo, fonts and colors and here are the checks, which most people would skip—contrast, color vision and how the logo holds up at small sizes. Then it gives me a guideline skill for the best one, which I can hand to anyone working on the brand. Brandkit is best for trying out different looks. It makes brand boards that show the logo, colors and fonts and how they look on real things. It's part of the Taste Skill pack and it works on an image generator. I ask it for three board prompts for Tillwell Pop-up, each one a different look showing a market stall sign and a branded apron. It writes one prompt per board that I can copy and paste. I take those to ChatGPT, attach the logo so it stays accurate and generate the boards. Then I bring all three back into Claude and ask it to compare them. Here they are side by side. It picks its favorite and points out what the fix before I use it. Canvas design is best for still images like posters and social graphics and you can export them as a PNG or a PDF. It's another one from Anthropic so I add it the same way. Then with the brand skill still on, I ask for a launch poster for the Tillwell card reader. It starts by writing a design philosophy then builds the poster around that idea. Here's another comparison, this time a poster for a gallery show. With no skill, I get soft washes of color and there's nothing wrong with it. With canvas design, it writes the philosophy first, then makes the poster, and it looks like something you'd hang on a wall. These are still images, which is fine for print and social posts, but ads need video now and that's where a lot of small brands get stuck. This part of the video is sponsored by Photoroom, and I've been using its video ad maker for exactly this step. Meta and TikTok keep asking brands for more video, but most teams don't have the budget for a shoot, actors, or an editor, and plenty of founders don't want to be on camera at all. So I'm starting with one product photo. In the Photoroom web app, I open the video ad maker, drop in the photo and type a one-line brief: a short ad for the Tillwell pocket card reader made for independent shops. Then an AI director asks me a few questions about the ad I want: how long it should be, what style and after, the mood and the language. Since I already set up the brand skill, I know the tone I want so I pick the style that matches it. Then it offers a few creative angles to choose from. Before anything generates, I get the script and ad plan to review. That's the best moment to fix the message, so I tighten the voice-over to match the brand's voice. The plan breaks the ad down by seconds so I can see what happens in each shot. I rewrite the script in Tillwell's voice with short plain sentences. Then I hit generate and about two minutes later, the ad is ready. Here's the before and after, the static photo on the left and the video ad made from it on the right. I can make it in 9:16 for Reels, TikTok and Meta Ads or 16:9 for YouTube, and translate the voice-over for other countries without shooting anything new. Videos aren't saved in the app yet so I download it right away. And once I know the style I like, the customized view puts all the settings in one place, so making the next version is quick. If you want to try it yourself, I'll leave my Photoroom link in the description. Next is Theme Factory from Anthropic's official skills. It's best for putting one look across your decks, docs and other files. I make a short 5-slide brand deck for Tillwell, then ask Theme Factory to turn the brand into a custom theme and apply it to this deck. Then I ask for a second copy in one of its preset themes so I can compare them. Here's the custom theme and here's the same deck in Golden Hour. That's how quickly the whole look changes. Here's the comparison for this one on a pitch deck for a startup called Ledgerline. With no skill, I got a decent dark deck. With Theme Factory, one line asks for Midnight Galaxy and the deck comes back in that theme. The last one is Frontend Design, Anthropic's skill for websites and landing pages. I turn it on in settings, then run the same prompt with and without it for a pricing page. Without the skill, you get the pricing page pretty much every SaaS has. With frontend design, it makes actual design choices like tall narrow type and plans laid out like a calendar. One of the main goals with the frontend design skill is just banning AI slop altogether. So when you run the skill, you're oftentimes going to get a much more unique and personalized look. It's not always going to be beautiful and on-brand, but you can guide the frontend design skill by giving it some additional details about what you want from it in your prompt. So that's one skill I built and five I'd install first if you do brand or marketing design. The biggest change for me is how little I repeat myself now. The brand rules live in one skill and every other skill builds on top of it. I'll link Photoroom below if you want to turn your own product photos into video ads. Let me know which skill you'd set up first and which part of your workflow you'd want turned into a skill next. Thanks for watching and I'll see you in the next one.