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If you've been listening to any of the YouTube gurus recently, they would have you believe that you have two options when it comes to speaking to camera. The first one is that you write everything out on a script, and you hook your audience in as if they're goldfish. And you have every single line being a hook, retention maxing is the name of the game, and the result is you have to spend hours and hours and hours writing scripts, and you don't enjoy recording, because you're sat there in your studio with a teleprompter, feeling like a a robot. The other option that they will say, and you you'd have heard this as well, the path that they will have you believe is that you need to just be raw and authentic. Like, you you hear them say like, "Everything, YouTube is about being raw and authentic. AI, you know, it's it's making everyone into robots, so you got to be raw and authentic." And it's like, "All right. What does that actually mean though? Because the end result of telling somebody who's starting out on YouTube to be raw and authentic, is then making a a 10-minute video or a 20-minute video, which is just rambling, and it's not going to get any views because you're not explaining anything clearly, you're not helping anyone, you're just rambling." And so, in that example, the script is almost the better option, but you're kind of choosing between a rock and a hard place there. I had a client who was on 100,000 subscribers. He came to me and he said, "I now hate YouTube. I've been doing this for almost a decade and I just spend all my time writing scripts and reading out stuff from a teleprompter to a camera and I hate it. I I now hate the process." And this is because he listened to a YouTube guru who told him that he needed to script all of his videos to do well. And I was so stoked when he got his result, because it wasn't a result that just said, "My YouTube views are higher," which they ended up being higher. It was a result of, "Hey man, I couldn't be happier right now. I am now speaking to YouTube, or to my YouTube audience, without a script and I can film videos in different locations or I can just film them in my office, but I feel so much more authentic and I'm loving it. I'm getting better at speaking, rather than just getting better at typing away." And that was an amazing thing to hear, and I want the same for you. So, there is a path in the middle that gets you best of both worlds, which is speaking authentically and clearly. It's not compromising in the middle, and I call it the anti-script method. But to be able to do this, you have to change three very limiting beliefs that are holding you back from actually doing it, because they will have you going down the wrong road. Now, the first one is trying to perfect your sentences and your words. So, thinking that speaking clearly and coherently is about the words that you use, the structure of your sentences, and expanding your vocabulary and being really articulate. This will just hold you back from making good YouTube videos. And the reason is, is because you have to see making clear YouTube videos, speaking clearly on YouTube, like giving directions. So if you are in a city, and you have somebody come up to you and they say, "Hey buddy, hey pal, do you know where the pub is?" You think, "I know the city, more or less, and I know where this pub is, but kind of." And so, it doesn't matter in this situation how articulate you are, how perfect your sentence structure is. The the use of your the use of eloquent words does not matter if you don't really know where the pub is, right? You're going to give them some directions that aren't very clear, and you're going to probably get tangled in your own chain of thought, which means that you will make a a rambling video in this case. Let's imagine scenario number two. Same guy comes up to you, "Hey, pal, do you know where the pub is?" And in this example, you know the territory, like the back of your hand. You know the city extremely well. And so the directions you give them are extremely clear, precise, and even kind of entertaining, because you just know it so well, you can have fun along the way. And the difference here is that in the second example, you know your territory. You know the map of the city like the back of your hand. And this is what we need to do in our points when we're making YouTube videos. You need to know your point clearly, and the way that you do that is up to you. But something that works for me is mapping out visually. So before making this video, I am writing out these points and drawing between them with arrows and lines to know exactly the territory of what I'm explaining right now. Now you can know the territory very well, which is great. But if you ignore this second thing, you can be recording for two hours to make a 5-minute video, because for 1 hour and 55 minutes, you are just stumbling over your mistakes. I've been there, it sucks, I know. The way that you get around that is by avoiding this. So imagine that you're in that same example. Somebody's come up to you and they're they're asking for directions. This time, you're in Australia, and they're looking for the beach and they say, "Hi, mate, do you know where the beach is? I've been wanting to surf." And in this example, many people have come up to you before and asked you in this location where the beach is. And so you decided that you need to memorize a very specific way of saying and giving directions for them to go to the beach. And so what happens is you start explaining to this guy using this sort of memorized script in your mind, and after the second point, you stop. And you think, "Oh, I didn't say that sentence quite right there. I need to go back." And so you go back to the beginning, and you start again. And you get to the third sentence and you kind of messed it up because you think, "I didn't I didn't say that in the way that I had written it, and so now I'm kind of lost as to where I am." And so you go back to the beginning again. This is the number one killer of on-camera fluency, right? So instead, what you need to do is forget about all that stuff and just know the specific milestones. So in this example, in this analogy, you know the specific locations where they need to turn left and right, and specific visual things where they need to to use to get to where they want to go. And so in your explanations, you need to have specific milestones in your points. And for example, these could be a specific way of setting up a point. It could be a specific analogy or story that you want to tell within your point, and it could be a specific epiphany that you want to deliver. And the most important milestone to remember is your conclusion. It's the mic drop moment at the end of your point where you deliver the goods. And if you have that mic drop moment specifically in your mind as the destination that you want to go to, all of your points are just going to feel like they are going somewhere. And when they do land there, it's going to feel like a nice payoff, conclusion and learning point for your audience, which will get them commenting, engaging, and wanting to learn more from you. Now, if you'd like to use this method to plan out your own videos and speak clearly on camera, then I have an anti-script planning document in the description of this video. You can get that completely for free, and it will help you plan out videos where you don't need a script. So you can ditch the script and the teleprompter, plan out videos using that template, and give it a go. That's already helped thousands of people ditch the script, and you could be next. There is a big problem here, though, which leads us on to the third thing, which is: You can have a clear map of the territory in your head, you know the milestones that you want to hit, but you can still be presenting like somebody who isn't you, which is going to kill connection with your audience because they'll feel like they're watching somebody who isn't really being themself. Now, this is where the gurus lean into, "Oh, you need to be super authentic and raw on YouTube." And this is where that point becomes valid, but only if you've done these first two things so you can actually speak eloquently on camera. And this is the difference between sounding like this: "Hey, guys. So, in this video, I'm going to be sharing the three tips to speaking more coherently on camera." And this. "Hey, guys. In this video, I'm going to be showing you three tips to speak more clearly on camera." Right, the difference is very clear. The second one is more authentic, it's more myself, and the way that you get there, because and I figured this out because I had a long journey of stopping being like that first example I just showed you, the way that you get there is learning how to speak to camera like you're in a coffee shop talking to your best friend. And so when you're talking to camera, you might start putting on this presenter voice, feeling like you're not quite being yourself. And what usually happens is you you sort of inflate. Imagine yourself like a balloon, and you sort of inflate. "All right. Okay, in this video, we're talking like this." And what you need to do is just deflate any effort that you're putting into this. Try and put less effort. And what that will help you do is just come down to that tone. Imagine you're in a coffee shop talking to your friend, and you might do that a little bit more and you're talking like in a coffee shop, and this is feeling great. And then at some point, you're inflating again, and you're feeling like you're putting in a lot of effort. And so, "Phew!" You just ground yourself a little bit more, deflate, friend, coffee shop, it's called the coffee shop test, the coffee shop check. Am I talking to a friend in a coffee shop? Yes, okay, I'll keep going. Sweet. Now, a really key indicator here of if you're talking as if you're in a coffee shop or not is if, when you press stop on the record button, suddenly, "Phew," you sort of relax and deflate like, "Oh, okay. I've done that now. Now I can be myself again." If that is happening to you, you are probably not following the coffee shop rule. And so you want to have that feeling of, "Phew," now I can relax now before you record, and then be like that throughout your video. That's going to help you build way more connection and trust with your YouTube audience and help you build an audience of watchers and also buyers. People who trust you, people who think, "Yeah, this person is a real human being and I can put my trust in them, rather than some kind of online robotic personality potentially AI-looking person that I'm never going to buy from in my life." The result here that I want for you is to be able to make videos wherever you want in a way that feels authentic to you. YouTube can be fun, you know. You can come to random fields and rivers like this one and make videos that you feel passionate about, where you can share amazing insights with your audience and build a business doing it, right? It's incredible to me, to me to think that right now I'm making this video and it's growing my business, right? It's building trust with more people. It is getting more eyeballs on my stuff. It's allowing people to learn things. It's changing people's lives because it empowers them to communicate better, empowers them to build a YouTube channel, grow their coaching business, grow their income, build a life that they actually really enjoy. Because the problem with YouTube is that if you rely on scripts and you have a teleprompter and you're stuck in your office talking to that teleprompter and that's your job, that can be cool. Like, if you enjoy that, that's fine. I'm if you enjoy it, like there's no worries. This video probably isn't for you. This video is for the people who don't want to do that. They want a YouTube channel and business that feels like it gives them freedom, that they can make videos from anywhere, and having come from a travel videography background myself, in my early 20s, traveling around the world and making travel films, I could not imagine just being stuck in my office and needing a script to actually make a YouTube video. That that idea is crazy to me, which is why when I see people doing it, I just want to tell you, "There is another way. There is a better way." And I hope this video has served you to start moving in that direction. Again, that anti-script template is your first step to start doing this. Send us your email and I'll send that over to you. And if you want a complete step-by-step roadmap to be able to speak off the cuff, to be able to ditch that script and teleprompter forever, then this is the video that you want to watch next. It is my step-by-step roadmap to becoming a magnetic expert to use your speaking to build an audience and a business that you are passionate about.
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