OpenAI develops analytics tool for ChatGPT mentions

X postLily RayNews

OpenAI is developing an analytics feature that allows businesses to track how often they are cited and clicked within ChatGPT conversations. The tool is being built as part of an upcoming Business Hub.

Key points

  1. The tool tracks daily impressions (appearances in responses) and clicks on links leading to a company's website, visualised in a chart.
  2. It is integrated into a wider Business Hub feature and requires verified business ownership, such as connecting a Shopify store.
  3. Specific user prompts, individual user data, competitor benchmarks, and search rankings are not included.
  4. Coupled with third-party prompt-tracking utilities, it provides first-party metrics to measure the impact of GEO and AEO efforts.

Why it matters

Brands and site owners have previously lacked first-party measurement regarding their visibility inside generative AI answers. An official reporting interface offers concrete baseline metrics for assessing AI optimisation strategies.

Analysis

The upcoming feature functions essentially as an early Search Console for generative search. While the omission of specific search queries and user prompts prevents deep root-cause analysis for traffic drops or gains, direct reporting on impressions and outbound clicks replaces reliance on third-party estimation.

Original post

Lily Ray 😏

@lilyraynyc · 6 November 2026

Well this is pretty big news: OpenAI is building an analytics tool to see how businesses appear and get cited in ChatGPT. Is this the first iteration of a ChatGPT Search Console? 👀👀👀 Will be following this closely! H/t @HannsKronenberg for flagging t.co/bz9zyMDSjL

773 likes72 replies571 bookmarks64k views

View on X
More posts in the thread (1)
  1. @PipolNews @HannsKronenberg Nope, I wouldn’t have shared if it were
Selected replies (5)
  • @alexhalliday @lilyraynyc @HannsKronenberg This is the best possible thing for brands and the category.
  • @HereNerdy @lilyraynyc @HannsKronenberg RIP AI visibility tracking tools?
  • @PeterMindenhall @lilyraynyc @HannsKronenberg Will be interesting to see if they show data for logged-in accounts vs not logged-in accounts. (I bet they don't) The difference in whether you get a link or not in some sectors is crazy (Travel specifically)
  • @BourgAnthony @lilyraynyc @HannsKronenberg ChatGPT Search Console. Called it. Can't wait to see which AI citation metric starts gaslighting us first.
  • @stevencheng @lilyraynyc @HannsKronenberg Analytics is just SEO

Mentioned links

Summary generated by AI (Gemini 3.8 Flash, 7 November 2026). It may contain errors – the original source is authoritative.

Related entries

Similar in content, found by the AI search.

  • X post:Glenn Gabe

    OpenAI Working on Analytics Tool to Track ChatGPT Citations

    OpenAI is reportedly developing an analytics tool allowing businesses to see how frequently they appear and are cited within ChatGPT. SEO expert Glenn Gabe views this as an early iteration of an AI Search Console.

    38bookmarks7.2kviews

    AI & LLMs· News

  • Link:Trendos

    Trendos: Brand Visibility Monitoring for AI Search Systems

    Trendos is an analytics platform designed to track brand presence in AI-generated answers. It measures mentions, sentiment, and cited sources across systems such as ChatGPT, Gemini, and Claude, offering historical data without mandatory sales demos.

    AI & LLMs· Tool

  • X post:Lily Ray

    Shifts in ChatGPT Citations Coincide with Bing Retrieval Rollout

    SEO specialist Lily Ray reports a trend reversal in ChatGPT citations across many websites starting around 4-5 July 2026, coinciding with Bing being identified as a retrieval source for ChatGPT.

    30bookmarks7.3kviews

    AI & LLMs· Opinion

  • Article:Ross Hudgens

    Content and Conversation: Strategies for Generative Engine Optimization (GEO)

    On the Content and Conversation podcast, host Ross Hudgens and industry practitioners explore the shift toward Generative Engine Optimization (GEO). The discussions focus on AI search attribution, AI content quality, brand-level measurement in LLMs, and HubSpot's organizational pivot toward answer engine optimization.

    AI & LLMs· Discussion

  • Link:Anand

    OpenChat: React Demo for an AI Search Visibility Dashboard

    OpenChat presents a product-style React demo interface designed for tracking brand visibility across generative search engines. It displays citation metrics, share-of-voice data across answer engines, and tactical content actions.

    Web development· Demo

  • Link:yoast.com

    Yoast Expands SEO Tooling with AI Optimization and llms.txt Support

    Yoast has updated its SEO tool suite for WordPress and Shopify. In addition to traditional technical and on-page SEO features, the platform now provides AI-generated content suggestions, automatic llms.txt file generation, and a dedicated 'Yoast SEO AI+' tier for tracking brand citations in AI systems.

    AI & LLMs· Tool

Back to the knowledge base

Let's talk about your project

Get in touch

Locations

  • Mattersburg
    Johann Nepomuk Bergerstraße 7/2/14
    7210 Mattersburg, Austria
  • Vienna
    Ungargasse 64-66/3/404
    1030 Wien, Austria

Parts of this content were created with the assistance of AI.