OpenAI Working on Analytics Tool to Track ChatGPT Citations

X postGlenn GabeNews

OpenAI is reportedly developing an analytics tool allowing businesses to see how frequently they appear and are cited within ChatGPT. SEO expert Glenn Gabe views this as an early iteration of an AI Search Console.

Key points

  1. OpenAI is building an analytics tool to track how often businesses are mentioned and cited inside ChatGPT.
  2. The development was highlighted by Lily Ray, referencing initial findings by Hanns Kronenberg.
  3. Glenn Gabe linked the news to his July 2025 proposal and mockups for an AI Search Console (ASC).

Why it matters

Businesses and web publishers currently lack direct visibility into how generative AI engines cite and surface their content. An official analytics solution from OpenAI could form the groundwork for tracking AI-driven discovery and brand mentions.

Analysis

Much like Google Search Console became fundamental for organic search reporting, AI search models create demand for dedicated performance tracking. OpenAI's move indicates an effort to offer businesses insight into their visibility inside generative chat interfaces.

Original post

Glenn Gabe

@glenngabe · 6 November 2026

I wrote a post in July 2025 about how we needed an AI Search Console (ASC). This sure looks like the start of it! Excited to see more about this and to see it roll out. :) Here's my post (and mockup of what ASC below): t.co/uKE6y79hE9 t.co/4ipiXzCH0B t.co/42KSUKmsmV

45 likes3 replies38 bookmarks7.2k views

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Selected replies (3)
  • @magolnick @glenngabe Wow. An AI search console with clicks would change how owners even talk about visibility.
  • @Sheldon_Payne @glenngabe This is certainly welcome news. I would also think businesses would need a home within the platform. Perhaps something similar to GMB.
  • @1331Eg @glenngabe an analytics tool built by OpenAI will show what OpenAI wants you to see. GSC never showed us everything either

Summary generated by AI (Gemini 3.8 Flash, 7 November 2026). It may contain errors – the original source is authoritative.

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