X postzeldmanOpinion
Web teams and business owners must rethink their technical architecture: relying purely on human-readable HTML and Google search ranking is no longer enough as AI agents become intermediaries for customer interactions.
De Valk argues that technical excellence in web development is shifting from a rare expert skill to a selectable baseline managed via automated specifications. As AI tools handle the code mechanics and buying decisions occur off-site, a website's enduring value relies on having meaningful business content and actionable machine interfaces.
zeldman
@zeldman · 27 July 2026
“The work itself is the same as it always was. What changed is that Google is no longer the only surface worth the effort.” t.co/MHXvknTvmD
41 likes2 replies68 bookmarks9k views
View on XSummary generated by AI (Gemini 3.8 Flash, 27 September 2026). It may contain errors – the original source is authoritative.
Similar in content, found by the AI search.
Link:Joost de Valk
Joost de Valk explores the evolution of websites in the age of AI agents. Rather than disappearing, websites are shifting from human-only HTML pages into canonical systems of record. They must serve as interface bundles—including protocols like MCP—that allow automated agents to read data and take actions, while verifiable authenticity remains the only lasting competitive moat.
Link:Ross Hudgens
Ross Hudgens, founder and CEO of Siege Media, has announced his upcoming book 'Generative Engine Optimization: The Definitive Guide to AI SEO'. It focuses on practical strategies to optimize content for AI answer engines such as ChatGPT, Google Gemini, Perplexity, and Claude.
Article:Ross Hudgens
On the Content and Conversation podcast, host Ross Hudgens and industry practitioners explore the shift toward Generative Engine Optimization (GEO). The discussions focus on AI search attribution, AI content quality, brand-level measurement in LLMs, and HubSpot's organizational pivot toward answer engine optimization.
Link:Ross Hudgens
Siege Media founder and CEO Ross Hudgens introduces 'Generative Engine Optimization: The Definitive Guide to AI SEO'. The book provides practical strategies to optimize digital content for AI answer engines, including ChatGPT, Google Gemini, Perplexity, and Claude, ensuring positive brand presence in LLM-generated answers.
VideoVideo:AI Engineer
Dhruv Batra argues that AI agents will navigate the web via visual computer-use models rather than APIs or MCP servers. While high-traffic platforms might expose programmatic endpoints, the web's long tail of roughly 200 million active sites relies on legacy infrastructure, scanned files, and client-rendered states that only visual interaction can reliably parse.
Link:Jeremy Howard
Jeremy Howard presents version 2 of the /llms.txt proposal, specifying how websites can provide structured Markdown overviews and direct links so AI agents can navigate content efficiently.
Parts of this content were created with the assistance of AI.
