Generative Engine Optimization: Ross Hudgens' Guide to AI SEO

LinkRoss HudgensResource

Siege Media founder and CEO Ross Hudgens introduces 'Generative Engine Optimization: The Definitive Guide to AI SEO'. The book provides practical strategies to optimize digital content for AI answer engines, including ChatGPT, Google Gemini, Perplexity, and Claude, ensuring positive brand presence in LLM-generated answers.

Key points

  1. 77% of ChatGPT users now treat the platform like a traditional search engine.
  2. Conventional SEO methods alone are no longer sufficient to maintain brand visibility in generative search environments.
  3. The guide covers optimization techniques specifically for AI answer engines such as Claude, Perplexity, Google Gemini, and ChatGPT.
  4. The hardcover edition is scheduled for release on 12 October 2026 (ISBN: 9781394439805).

Why it matters

With audiences shifting queries toward conversational AI engines, Generative Engine Optimization (GEO) becomes crucial for marketers and digital businesses aiming to safeguard organic reach.

Analysis

The book formalises the shift from traditional search indexing to generative response curation. Hudgens focuses on practical frameworks needed to secure brand citations across major AI answer platforms.

Mentioned links

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Summary generated by AI (Gemini 3.8 Flash, 27 September 2026). It may contain errors – the original source is authoritative.

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