Lily Ray: Author Profile and Publications on SEO and AI Search at Amsive

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Lily Ray's author archive at agency Amsive lists her articles and webinars. As Vice President of SEO and AI Search, her recent work focuses on Google core updates, Answer Engine Optimization (AEO), and visibility across AI search platforms.

Key points

  1. Lily Ray serves as Vice President of SEO and AI Search at Amsive, managing agency client strategies.
  2. Her work focuses on technical SEO, algorithm updates (including Google's March 2026 and December 2025 core updates), and audits for retail, B2B, and e-commerce websites.
  3. Her featured posts and webinars cover topics such as Answer Engine Optimization (AEO), GEO, LLMO, pagination, and brand visibility in AI-powered search engines.

Why it matters

As search transitions toward AI-driven answer engines, Lily Ray's publication archive serves as a reference point for monitoring search algorithm shifts and developing visibility strategies for generative search environments.

Analysis

The archive reflects the evolving search landscape, combining traditional technical SEO topics like pagination and core update winner/loser breakdowns with emerging practices like AEO and GEO for AI search visibility.

Mentioned links

Summary generated by AI (Gemini 3.8 Flash, 27 September 2026). It may contain errors – the original source is authoritative.

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