VideoVideo:Content and Conversation
The State of GEO: Profound's Josh Blyskal on Tracking Frequency, Attribution, and AI Search
Josh Blyskal from Profound joins Ross Hudgens to dissect current realities in Generative Engine Optimization (GEO). He discusses why prompt tracking frequency is often a distraction, how forward-thinking teams model AI attribution from server logs, and the structural retrieval differences between models like Claude and ChatGPT.