Article:Gintare Rimolaityte
Analysis of 107 Million AI Answers: Where AI Search Engines Pull Citations
An analysis of 107 million AI answers across ChatGPT, Perplexity, Gemini, and Google AI Overviews reveals the primary citation sources per industry. While user-generated content like Reddit and YouTube accounts for roughly half of all citations across the board, the remaining half differs sharply between B2B, consumer goods, and communications.
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