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Keyword: amanda-natividad
  • Video

    Video:MicroConf

    Zero-Click Marketing: How Founders Adapt When Search and Social Stop Sending Clicks

    At MicroConf 2026, Amanda Natividad (VP of Marketing at SparkToro) explains why standard SEO and click-driven playbooks are breaking down, presenting a 'Zero-Click Marketing' framework. Because search engines, social feeds, and LLMs answer questions directly and penalise outbound links, marketers must deliver standalone value directly in-feed.

    AI & LLMs· Talk

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