Architecture and Deployment
Graphed's marketing skills catalogue uses coding assistants (such as Cursor or Claude) as an operational runtime. Instead of relying on standalone SaaS user interfaces, users select a skill and paste a setup prompt into their chosen agent. The agent then downloads the corresponding command-line interface (CLI), authenticates, and executes the designated task autonomously.
Available Skill Modules
The catalogue covers several core operational domains:
- Content and Search: An SEO agent handles keyword analysis, draft writing, and live post refreshing, with native integrations for Ghost, WordPress, and Strapi.
- Paid Advertising: A Google Ads plugin reviews accounts daily to suggest budget reallocations and identify negative keywords, operating with a safety guardrail that requires manual activation before modifying live accounts. For Meta platforms, a static ad generator analyses existing creative assets to produce alternative angles.
- Outbound and Lead Enrichment: Multiple plugins automate outbound workflows by scraping LinkedIn engagement on posts or profiles, verifying deliverable work emails, and connecting directly to cold outreach tools like Instantly.
- Media Creation: Video automation tools turn text posts from X or LinkedIn into short motion-graphic assets synced to audio, while UGC tools generate vertical talking-head video ads using avatar rendering and voice cloning.
Practical Considerations
Executing these workflows in production relies on existing accounts and API credentials across third-party networks, CMS platforms, and outreach providers.