Supervised Agent Marketing
In this walkthrough, CURT outlines an end-to-end marketing automation workflow using Hermes Agent for the project Keepsake Threads. The pipeline manages Meta ads across Facebook and Instagram while enforcing boundaries around creative assets and spending.
Architecture and Safeguards
To prevent unintended actions or runaway ad spend, the system relies on specific constraints:
- Guardrails: Ad generation relies on approved creative, and the agent's actions pass through a restricted write gateway.
- Feedback Loops: Site tracking feeds into a custom Campaign Intelligence dashboard, alongside scheduled daily and weekly performance summaries sent via Telegram.
- Human Oversight: Early metrics inform adjustments to both the ad copy and the landing-page funnel, but any campaign relaunch requires human confirmation.
A public open-source plugin based on this setup is planned, highlighting a growing shift toward bounded, goal-directed AI execution in marketing ops.