Concept and Target Audience
Half Day Thursdays is aimed at non-technical entrepreneurs and operators looking to save time through practical AI implementations. The project is named after Eliot's experience at a digital marketing agency, where he automated a multi-day monthly reporting workflow using a 2,000-word prompt, ultimately reclaiming his Thursday afternoons without notifying his employer.
Platform Structure
The membership combines persistent resources with live support:
- Structured Courses: The 17-lesson AI Jumpstart Course covers core prompting, while the AI Handover Course guides users through building a Second Brain Operating System for daily operations.
- Resource Vault: Subscribers gain access to 300+ prompts, custom Claude skills, and dedicated CustomGPT setups.
- Interactive Support: In addition to fortnightly live build sessions and Wednesday Q&As, users can query EP Chat, an AI assistant trained on Eliot's methodology, directly in ChatGPT.
- Playbooks: Step-by-step guides focus on single-task automation, complemented by the Six-Figure AI Consultant Playbook for those selling automation services.
Approach and Boundaries
The programme focuses purely on browser-based, no-code solutions built directly within existing user accounts (Claude, ChatGPT). Because setups reside in the member's own tools, created assets remain fully usable if a membership is cancelled. The offering prioritises common administrative bottlenecks such as SEO, invoicing, and reporting rather than deep engineering or custom code integrations.