Google Labs Expands Pomelli with Agentic Brand and Website Creation Tools

ArticleDaniel AdonaiAnnouncement

Google Labs has added agentic capabilities to Pomelli, enabling small and medium-sized businesses to define their brand identity, produce brand books, and build websites via conversational AI.

Key points

  1. Pomelli, originally designed to help SMBs produce on-brand marketing content, now includes agentic features.
  2. The new Pomelli Agent allows users to define their Business DNA either by chatting with the agent or by uploading documents and photos.
  3. A new brand book generator creates structured guides featuring custom imagery, fonts, and colour schemes.
  4. The platform now supports end-to-end website generation and deployment in just a few clicks.

Why it matters

Google is advancing agentic workflows into creative and front-end development domains, significantly lowering the barrier to entry for small businesses creating unified brand collateral and web presences.

Analysis

The update transitions Pomelli from an ad-hoc content generator into an end-to-end brand management tool. By formalising brand rules into an explicit Business DNA layer, downstream assets like brand books and web layouts can be generated with consistent styling and messaging.

Mentioned links

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Summary generated by AI (Gemini 3.8 Flash, 27 September 2026). It may contain errors – the original source is authoritative.

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