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VideoVideo:CURT
Nicolas Cole: Content Strategy and Defensibility in the AI Era
In an interview on the CURT YouTube channel, non-fiction writer and founder Nicolas Cole breaks down how generative AI changes the economics of online writing and software. He argues that both generic SaaS tools and commodity writing lack defensible moats. Instead, true leverage comes from having a distinct point of view (POV) and personal narratives. Cole outlines a three-tier content framework and explains how to train AI on personal approved language rather than generating generic AI slop.
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